Our Shop Has a Little Bit of Everything

When it's time to refresh your wardrobe, EllaRose Boutique has exactly what you're looking for. While we have one of the largest Buffalo Bills apparel collections in East Amherst, NY, we also have a variety of other high-fashion products. We have seasonal clothing, like tanks, sweaters and denim, and accessories of all sorts. You'll find items and apparel for all ages, with sizes ranging from small to 3XL.

Come see for yourself what our boutique has in store!

Snap a selfie at our selfie wall

Come here to get your Bills gear

In this town, football is more than a sport - it's a way of life. That's why we carry a large collection of women's Buffalo Bills apparel. Not only do we love our Bills Mafia clientele, but frankly, the Bills are the only team that matters. Dolphins fans, you'll have to look elsewhere for your team's merch!

Want to know if we have a specific piece of merch or seasonal clothing for football season? Call us today, and we'll let you know!

Upcoming Events

Holiday Apparel Live Show

Nov 10

Holiday Giftable Live Show

Nov 17

Pink Saturday Rock Bottom Rack Sale in Store

Nov 19

Black Friday Doorbuster

Nov 25
sale online at noon and in store
10am - 6pm

In-store Small Business Saturday Event

Nov 26

Snap a selfie in front of our selfie wall

Don't forget to tag us on your post!

We make your shopping experience fun

When you come to our store, we don't just treat you like any other customer. We try to make your shopping experience stand out.

Some of the ways we do this are through:

  • Our selfie wall, which you really must see to believe
  • Knowing our regulars on a first-name basis
  • Leave satisfied with your items in one of our beautiful EllaRose bags

Shopping is made personal at EllaRose Boutique.